Social Mediasocial-media-icons

Social Media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media. – Lon Safko “The Social Media Bible”

Social Media is an umbrella term, defining all of the activities that come together in a utility that uses multiple communication mediums’ of words, pictures, or videos to create visual displays, picture-sharing opportunities, connection points, and the creation of personal meaning and community building opportunities. Social media uses the wisdom of crowds to connect people and information in a collaborative manner. -David S. Peck “Media Psychology Review”*

social media isn’t a fad, it’s a fundamental shift in the way we communicate. – Erik Qualman “Socialnomics”

While the experts vary somewhat on how they define social media, the over arching truth is communication.  Today, people are using and find great value in the connectivity and conversation afforded by social media sites such as:

  • Facebook – Social Networking
  • Twitter – Microblogging
  • Del.icio.us – Social Bookmarking
  • WordPress – Blogging
  • YouTube – Video Sharing
  • Flicker – Photo Sharing

The timeless challenge for the church is how are we going to engage this media to share the message of Christ?  Shooting spitballs at it won’t work.  We need to develop a laser sighted strategy to engage the millions of people online.  Please join me in Social Media Ministry.

*Peck, D. (2008). Hanging Out and Growing up with Social Media. Media Psychology Review. 1 (1). Retrieved [10/9/09] from http://mprcenter.org/mpr/index.php?view=article&catid=24%3Asocialnetworks&id=186%3Apeckhanging-out&option=com_content&Itemid=28

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