Social Networking is defined by Wikipedia as:

social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact…

According to Facebook Statistics (December 6th, 2008)

  • More than 350 million active users
  • 50% of our active users log on to Facebook in any given day
  • More than 35 million users update their status each day
  • More than 55 million status updates posted each day
  • More than 2.5 billion photos uploaded to the site each month
  • More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
  • More than 3.5 million events created each month
  • More than 1.6 million active Pages on Facebook
  • More than 700,000 local businesses have active Pages on Facebook
  • Pages have created more than 5.3 billion fans

Facebook, LinkedIn and MySpace are the primary sources used in the United States.

Social Networking provides the opportunity for:

1. Connection

2. Interaction

3. Assessment

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